The Operator
Scaling a niche creator to become monetised using the "Sleeping Giant" protocol.
The Challenge
Wasted Traffic A creator with 120k followers was getting millions of views but had no way to monetize them directly. They avoided agencies because they didn't want to risk upfront capital or deal with complex monthly invoices. They needed a partner who would put "skin in the game."
The Shadow Strategy
The "Auto-Split" Protocol We built the entire digital product and sales infrastructure with zero upfront cost to the creator. We took on 100% of the risk.
To eliminate payment friction, we integrated an automated revenue-split system directly into the checkout. When a customer buys, the funds are instantly divided and routed to the creator's and agency's bank accounts separately. The creator never has to "pay" us—the money is just there.
The Result
Frictionless Profit By automating the split, we removed the pain of "sending money away."
100% Automated Payouts: No invoices, no transfers, no delays.
Pure Upside: The creator only ever saw their share of the profit hit their account, making the entire operation feel effortless.




